Alyssa Goh's profile

Breadcrumb Bakery Branding

Breadcrumb Bakery Brand Identity

Breadcrumb Bakery strives to be a fresh, friendly and fun bakery that values it's customers and food quality above all. We aim to provide our customers with the best experience even if it is a quick drop in or a leisurely brunch, Breadcrumb Bakery can provide the crumb of the crop baked treats and loafs.

FRESH as in fresh and tasty baked good daily!
FRIENDLY as in friendly staff and inclusive policies!
FUN as in bright colours and cute mascots!

Breadcrumb Bakery is a personal passion project where I wanted to design a bakery visual brand identity. I made up a trendy contemporary bakery/cafe based in a busy city centre and started from that rough prompt. Since this was my first time working on a branding project alone,  I was able to experiment with the new typefaces and illustrative styles that I wanted. This project has challenged me to create my own workflow and schedule as well as push my creative boundaries.
Breadcrumb Bakery Branding
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Breadcrumb Bakery Branding

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